About Staging

Jms Home Staging & DesignHome staging is one of the most effective ways to market a house. It is the process of preparing a home for sale to maximize its appeal to a wide range of potential buyers. It is about highlighting the home’s selling features, eliminating eye catching distractions, enhancing visual flow and using lifestyle techniques, Even though buyers will not be buying the property in its staged condition, they will be attracted to it because it represents a lifestyle to which they aspire.

Research has shown that potential buyers make a decision within the first few seconds of walking through your front door. They will spend the rest of the tour confirming that decision whether it is favourable or not. In that short time, they are trying to envisage themselves living in your home. Staging maximizes the impact of those critical first moments to ensure a quick sale.

Jms Home Staging and Design uses a proven set of guidelines, the house is reviewed for ultimate & maximized impact on buyers. Once the recommendations are implemented & completed the home is designated a Staged Home.

Ideally the home should be staged prior to putting it on the market or having any marketing material created, the reason is simple. Most buyers preview homes online before ever seeing them in person A staged home photographs better than a non-staged home, making it more appealing for both print and internet marketing–enticing buyers to want to see the home in person.



It’s important to appeal to the widest range of people previewing your house, buyers need to be able to imagine themselves living in your house, because buyers only know what they see not the way it is going to be. Selling a home is like selling a dream or a lifestyle.
Benefits of staging a home

  • Homes sell faster.
  • Less time on the market means lower homeowner costs
  • The first 5 to 7 minutes of viewing a home is the most critical.
  • First impression is critical, home staging creates positive first 
  • Staged homes sell for more than homes not staged.



Interior decorating is about identifying a home owner’s personal style and decorating a home with all of their preferences. Staging is not about judging your decorating ability, your taste or your furnishings. It’s about selling a product — your house — and helping buyers to realize its potential and having it appeal to as many buyers as possible. So home staging involves depersonalizing, de-cluttering, and making the décor in a home neutral but still welcoming, warm, and inspiring in order to appeal to a wide range of people viewing your home.